The common perception among small business owners and bloggers alike is that branding is strictly for mega corporations with millions of dollars in advertising budget. Well, I would like to say that this was true many years ago but not anymore. With the advent of the internet, it is now a level playing field for both big and little businesses to market their brands.
Write at least once per week, or even more. If and when your site starts to increase in popularity, you may find that you will have to be on top of it on a daily basis. There will be a constant desire for new info as well as many opinions to be addressed. Needless to say, if you get to a stage where your blog requires more than an hour a day of your attention, you’ll be glad to do the job.
A blog shouldn’t ramble and cover multiple unrelated topics. Stay focused on what your add me is all about. If you wish to blog about several unrelated topics, create more than one blog. You can even network and cross-link them. Just try to keep each blog focused on its intended purpose. You’ll find it is a lot more effective at capturing and maintaining interest.
If they listed their online social media accounts (such as Facebook and Twitter), add them as friends or follow them on twitter. Online friends are fantastic because it starts spreading. As they discuss things that you share, THEIR friends will be able to know more about you too and come to your blog. This is how, essentially, online blogs social networking works.
Visit different sites. Check out the websites for yourself. Decide what you like and do not like. Some will feel really right to you and others not so much.
There are several revenue sharing sites that share their earnings with their writers. They will place Google ads around your posts and when someone clicks you receive a percentage. Most sites pay 50%. Some pay less and some pay more. A few great revenue sharing sites are ehow, triond, flixya, helium and related content. If you write enough articles you can make a nice side income.
To summarize, I want to re-emphasize the point that creating a brand for your site isn’t a one-hit affair; it is an ongoing process that may span years. Also, branding requires consistency and concentration. Take it one step at a time and I’ll see you at the top.