Posted ByDave SynderIn this post I want to talk to you about how hiring music marketing companies can be a great idea for your music career, if you can get together a little bit of a budget.
Mistake #8 – Believing that social media websites are the keys to online music promotion for musicians and bands. Social media websites are a tool. They are ONE piece of the online music marketing puzzle. Music industry companies (record labels, artist managers, booking agents, etc.) are far more interested in the popularity of YOUR website, not how many friends you have at MySpace, YouTube, Facebook or any other website that you do not own and control. Want to impress the industry with your band’s promotion? Build your website traffic.
Get to know what your fans want; understanding your audience gives you the direction to take and rejuvenate your creativity ensuring a fresh style every time you go on stage.
E.B.:We’ll be playing the Animals hits. We have to do that. The struggle with always playing old hits is rearranging it slightly in order to fit the style of the band that I’m working with and keeping myself entertained because I’ve been singing these songs for years and years.
Britney has a strong team of promoters who have made sure that (in the beginning) she was seen as an innocent, yet sexy pop princess. Even when things took a turn for the worse (shaved head, rehab etc.), Britney still received so much publicity and promotion that she remained one of the most sought after figures in the world. A little bit of talent, a relatable image and a great marketing team is definitely the recipe for success – just ask Britney.
Create a press release and media kit for distribution to entertainment media like TV, radio stations, newspapers, magazines, etc. Be ready to go when you have found the person in the media organization to send these to.
Don’t let online promotion tactics scare you off. It’s as simple as getting the word out. And if you believe in your music, then there should be nothing else you would rather do.