Posted ByDave SynderMost folks do not understand how to develop a digital marketing strategy, although they know that they need one to build an online brand. A halfway attempt is not helpful to your business, so following are some quick guidelines to give you a bit of direction.
Analyze your competition. Take some time to find out what your competitors are doing to generate leads. If they have an e-newsletter, be sure to sign up to receive it. This will help you find out what type of promotions they are running, any marketing alliances they have formed, and how they are positioning their product or service. Then take some time to find out which websites and / or magazines they advertising in, whether they are running PPC campaigns and if so which key words they using, etc. Most of this can be accomplished with simple web searches.
Cons? Money, hanging around with people far younger than you (being the oldie!), assignment dates, being a student again (teachers are a strange breed… ).
At business events and conferences, engage in a conversation with people, but before concluding your talk ask for their business card. When they ask for yours, give it out but if they don’t then don’t give it. Only when it is proper should you give out your cards. Do not hand it out like flyers if you want to maximize its use.
Many consultants, from areas such as change management and staff training to web marketing company and finance, get great entertainment but also frustration out of how people pay a lot of money for an external consultants advice, but then only half apply the advice. Organisation’s pay large sums of money, that often they may as well have flushed down the toilet!
If you like all things blog, check out The Blog Herald which touts itself as “the premium source of blog and blogging related news for bloggers.” That’s a lot of blog. Topics covered include WordPress plug-ins, how to blog under pressure, and blog monetization, just to name a few. Plus, the links you’ll find from The Blog Herald will point you to all sorts of other very cool tech blogs.
“He is the new cat’s meow,” BeeBee said. I thought ‘cats meow’ was code for ‘new lead singer in a rock group’ so I tried to act smart and answered casually, “Oh? What club are they playing at?” I got really excited at the prospect of getting a tattoo AND meeting a rock star all in the same day. What a great way to celebrate my Email Marketing Forever tattoo! Who knows, this guy might be a great performer. The glowing skin was a little too perfect and I’d pass on the groupie thing but who knows where this guy might be in a few years. I got giddy at the thought of meeting Mr. Nice Suit and Super White Teeth and hearing his group.
We are certainly not the only ones with this capability and you should always research such an investment. But if you are going to invest make sure that you hire someone that can create cross-platform to maximize the effect of adding such a powerful tool to your companie’s arsenal.