Having multiple blogs to promote different kinds of products or services looks interesting. Unfortunately many bloggers have failed to get the profits that they desired from their multiple web logs. Very often blog owners who manage just a few blogs can earn much more money than the ones who have a “blog empire”. There are several reasons why this contradiction could have happened.
Just putting your blog online is not enough. After all, there are many millions of blogs on the web right now, so unless your blog is on a high-traffic site, you may not get readers unless you advertise. You can easily advertise your blog without spending a cent by mentioning your blog in your emails and web pages or newsletters. You can also enter in online competitions – if your blog wins a prize you are more likely to get a constant flow of traffic to your blog. You can also ask ezines and other content providers to review your blog, which will also draw readers.
Whew. Blogs do get me a bit excited. And these tips are only the tip of the iceberg. I am sure you can be creative in the marketing use of your Blogs because they have enormous potential. Just check out the exponential growth of Blogs today and you’ll see what I mean. If you want fresh Blog ideas, all you have to do is cruise through a few of them. Check out what the pros are doing and, do the same. Remember, imitation is the ultimate form of flattery.
Use links in your Website. If you use a link in your post, add your primary keyword to the anchor text. You can also turn that the other way around. See if you can find a valuable link for your primary keyword and then link to it. Here’s why.
Keeps you “on top” of your game. By writing about your work and the benefits of your products and services often, you will stay current and fresh. This will help in all phases of your business, but it will also help you in networking situations by giving you something fresh and new to talk about when having conversations with possible Clients and new referrals. It also gives you new ideas to share with potential Clients as you build your relationship with them.
Set up Google Alerts for people or brands that are either your competitors or that reach a complimentary audience. Find out who is covering them. Maybe they will want to cover you too.
At the end of the day, deciding on whether or not you want to have a website or blog will depend on what your purpose is, your skill level, and budget. Visit blogs to see what they look like and how they are structured and do the same with websites. Then decide what will work best for you and what you want to achieve.