Posted ByDave SynderI think back to when I was in school and I wonder if I wasn’t riding the crest of a demographics wave. I just don’t remember having any teachers who were young. Now “young” is an objective term. When you’re 6 or 7 years old — a person can be 30 and seem “old.” But I seem to recall that most of my teachers had a gray hair or two and were hunched over a bit. In fact until I got into high school; this perceived (on my part) aging of teachers seemed not only the norm but I was beginning to think it was teaching prerequisite. Of course if I was a teacher and I had to deal with someone like me every day, I’d probably have gray hair and be stumped over also.
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After your ad is written to your satisfaction, you should search out a number of highly targeted newspapers and magazines that your customers might read. Then you find the ones with the least amount of classified ads in, and run your test ads there. Always avoid general interest publications. The ad price rates are too expensive in them and the response too small, go for specialist publications.
If your goal is to get the reader to identify themselves to you as a potential customer, you should offer free additional information about your product or service. This way you get the customer to call you and give you their name and address, so you can send them something in the post. You would normally do this by saying, “for a free information pack please call (your number here).
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When it comes time for management to decide who stays and who goes, it’s easiest to cut the guy or gal no one notices. To cement your worth to the company, you need to brand yourself as a go-getter who gives high value with low maintenance.
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