Internet marketing experts for long have debated the efficiency and effectiveness of Search vs. Display. Some say search yields great results, some say the other. But as a true internet marketer, the best way to judge their effectiveness is to test them. Because each has its own pros and cons. In the next few paragraphs I will try to compare the strengths and weaknesses of both search and display, so that it’s easier for you to decide which serves your purpose best.
Great, I was now the only person on the planet with a ‘to do list’ tattooed on my shoulder! Well at least it sort of made sense. My brother’s name is Mark so I thought I could make up some little story about how my brother and I had matching tattoos to remind us to keep in contact with each other.
With paid advertising, you have a lot of options also. You can advertise via PPC (pay per click advertising), high traffic blogs, high traffic websites in your niche, and many other ways that can drive lots of targeted traffic to your website. It’s not hard… once you get used to marketing and start seeing results, you will see that the process is incredibly easy.
C) Ask and You Shall Receive: True are these words. As already hinted in the first step (a), you should start asking people around you. Family, friends, business associates, anybody can help you finding a duskin anthony agency Delhi for you…for your online business.
Google is by far the largest search engine in the world. Is it too large? It all depends on who you ask. Right now Google is in a fight with China to get into that market, and effectively take it over as they have others. Baidu, unfortunately, is in the way and it is also a Chinese based company giving them favour. So, on the one hand Google is definitely a large corporation, but on the other you have to recognise what it can do for you.
There is a huge challenge though and one that I wrestled with as well which is… which tools do I use for my business? Which approach? What is best for both the business and suits my brand as an individual? Here are some more… What type of business do you have, do you have a business already or are you just starting out? Do you have products already, or are you looking to be an information product affiliate (digital products such as e-books, training programmes etc. that are delivered with no human intervention) selling other peoples products?
It is a matter of test and trial. I advise you to start with search, if you are starting new. And as you grow and explore, it would great to include some elements of display as well. Search will give you relevance. But display will bring you volume. And as a digital marketing expert or a business owner, one will need both for success.