Posted ByDave SynderIt’s difficult for writers to grasp the concept of using social media to increase awareness and sales. This is because most writers fail to approach their writing as a business. Even if writing is only a hobby, even if you only enter contests or write short stories, you are a business. You are in the business of finding readers for the words you put down on paper. You both want and need to greater exposure to new and bigger readership markets to make a success of your writing career.
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For us it’s all about using all the marketing avenues available to us to promote our online activities and naturally social media plays a part in that and will grow substantially over the coming years. However a word of caution here don’t let the other more traditional methods slip, article marketing, blog and forum commenting etc are still vital – it’s all about doing little and often across as many promotional platforms as possible.
Request that the consultant provide you with links that will take you to some examples of their work, both current and previous. Look at past campaigns and see if they resulted in increased brand exposure and leads. Would those samples work well with your own audience?
Like I said earlier, Pinterest is highly addictive. It is simple and fun. Users are happy to simply share and find new and interesting things. People are always looking for the latest and greatest and they are steadily using My interests to find those things. Because it is image-based, it is faster and more enjoyable for users to scan through.
You want to know who a consultant’s past and present clients are. It is good to email them to find out what they have to say about the consultant’s services. It is better to get an outside perspective on how well they performed for each client so that you can know what to expect if you choose to use their services.
Pinterest is going to shake up the way you market your business. This social network has really grown into a fantastic marketing tool, so don’t wait to get started on it yourself.